Mc Donalds VS Burger King

Published by arc83 | Filed under opinion, supplement

Who’s not know about this both name. Suddenly u will imagine about burger,friench fries, and coke. But what is the interesting things about both of it. The input and output are the same thing. The way they sale are almost the same. So what’s the different concept ?

Mc Donalds

In Mc Donalds, they have lots of package with plenty of offering kind of meal. It only took 2 minutes for cashier to serve u the meal. They move fast. If you remember, there will always a place for children playing. They attack the children as their segmentation. They want a family come to mc donalds.

How about the food ? They use griling method for the meat for burger. and the beverage they use Coca Cola for supplier.

Burger King

They serve people with more personal customazation. If u go to cashier, they will ask u which meat do u want, or do u want another topping to add, etc. It tooks 4 minutes for serve one customer.

If u see the outlet for burger king, its nice and friendly. U will feel comfortable take a seat and enjoy the meal.

The food, they use broiling to cook the meat for burger. They use Pepsi for the supplier of beverage

So which one is better ? The burger king is more custamazation but the product itself is not flexible in many country.

Like in Indonesia itself, why do u think Mc Donalds win the market. Because before year 2000, people still has no nothing about burger as the main course. That’s why Mc Donalds brings paket Panas. It’s a prove of country customizations. Like Mc Donalds in Malaysia have rendang burger.

Burger King never try to do that, that’s why the price cannot as flexible as Mc Donalds.